Joy Trotman

Lonely 8-Bit Heroes

Zoë Janina Yökki Joy Trotman
Perth Western Australia

Designer Profiling

    Designer name :
    Zoë Janina Yökki Joy Trotman
    Brand name :
    Lonely 8-Bit Heroes
    Brand history :
    Just launching. I have won awards for my fabric prints and design capabilities
    Location :
    Perth Western Australia
    Designer background :
    1st Class Honours Degree in Photomedia and Interactive Multimedia (2002)
    EDITH COWAN  UNIVERSITY
    Voted Best Graphic Designer in my Photomedia course
    Studied Fashion at Bentley TAFE 2007 -2009
    Won BEST STATIC DISPLAY at 2nd year’s Static Display night (2008)
    Work experience with ROMANCE WAS BORN 2009
    Won Best Designer in 3rd year parade (2009)
    Nominated to participate in STYLEAID
    (new label highlight event in perth’s fashion festival ~ JULY this year)
   About 4 press releases on me in the next 6 weeks
   What does “Designing” mean to you?
    I have a deep fascination with communication – the ways in which we circulate   
    meaning within culture – I think I has something to do with my mum being a sociologist!
    Design is all about communicating culture.   
    In today’s society, so much of our identity
    (as individual’s and collective groups) is dictated by the way 
    in which we represent things, the way we consume things, produce things and also,
    how we regulate them.
    What do you think good design is?
    There are not necessarily steadfast rules.
    I think I like it best when people break commonly accepted rules
    (composition, colour harmony, etc), and make it actually work.
    That is how I would define DESIGN GENIUS.
    What kind of customers do you want to share your designs with? And why?
    I love people who are more interested in what clothes say, than how they look.
    I like clothes that communicate.
   That’s why I like designing and having my own fabrics printed so much.